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Mascara 101

Thick, Bold, Lifted Lashes.

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Mascara 101

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Details Our Spin Ingredients

The perfect pick-me-up for long, lifted lashes. This thick, buildable formula multitasks and outlasts from root to tip. Formulated to strengthen and condition with rich nutrients. 100% natural or naturally derived ingredients.

HelloGiggles Beauty Crush Award Winner:
Best Clean Mascara

Women’s Health Beauty Award Winner:
Best Clean Mascara

Cruelty-Free and Gluten-Free

Saie yes to full, feathery lashes that won't feel coated or heavy. Our hydra-mineral complex strengthens lashes with its mineral-richness and high potassium levels. Lashes feel flexible and won't turn crispy or flaky.

Beeswax (Cera Alba).

Water (aqua).

Iron Oxides (CI 77499).

Shea Butter.

Polyglyceryl-6 Distearate.

Dimer Dilinoleyl and Dimer Dilinoleate.

Glycerin.

Copernicia Cerifera (Carnauba) Wax.

Polyglyceryl-10 Myristate.

Agropyron Repens Root Extract.

Arginine.

Leuconostoc (Radish Root) Ferment Filtrate. Zea Mays (Corn) Starch. Glyceryl Caprylate. Xanthan Gum. Cetyl Alcohol. Phenethyl Alcohol. Potassium Sorbate. Sodium Benzoate.

"It smells so good and my lashes feel hydrated."

Best in class: Lengthens and lifts

Strengthens and conditions

Leaves lashes flexible
How to use: Place the wand on the base of upper lashes, then wiggle upward.

Use small bristles at the tip for small lashes on outer corners and bottom lashes.

One coat for a natural, lengthened look. Two to three coats for extra thickening and impact.
Doing better: Right now our tube is plastic, but we're working towards a glass bottle tube with a recyclable applicator or more biodegradable packaging.

Key Ingredients

Get to know the benefits of clean mascara.

Beeswax (Cera Alba)
Our beeswax is responsibly sourced in Australia. It allows the mascara to coat, lengthen, and stiffen but not harden the eyelashes. Provides a moldable, malleable component to the mascara to allow for shaping and holding of the eyelashes but also provides flexibility.
Shea Butter
It is moisturizing and will nourish your eyelashes. It also creates a silky, smooth texture, making application easy. We source our organic, non-GMO Shea Butter from Ghana and it is processed in the Netherlands.
Hydra-Mineral complex (Quackgrass extract)
Rich in minerals for lash strengthening.

See full ingredients list