Mini Mascara 101
Thick, Bold, Lifted Lashes. 5g
The perfect pick-me-up for long, lifted lashes— now in a satisfyingly small size. This thick, buildable formula multitasks and outlasts from root to tip. Formulated to strengthen and condition with rich nutrients. Designed for travel, on-the-go touch-ups, or fitting into your favorite micro bags.
HelloGiggles Beauty Crush Award Winner:
Best Clean Mascara
Women’s Health Beauty Award Winner:
Best Clean Mascara
Cruelty-Free and Gluten-Free
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Conditioning
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Moisturizing
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Strengthening
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What it's good for
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ConditioningOrganic Beeswax & Carnauba Wax
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MoisturizingShea Butter
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StrengtheningHydra-Mineral Complex & Arginine Amino Acid
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Lengthening
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How to use
- Place the wand on the base of upper lashes, then wiggle upward.
- Use small bristles at the tip for small lashes on outer corners and bottom lashes.
- One coat for a natural, lengthened look. Two to three coats for extra thickening and impact.
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What It Is
Right now, our Mascara 101 vial is made of virgin plastic.

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Why we chose it
While we don't like using virgin plastic, we haven't yet found an alternative for our mascara vial. We're working towards a tube with a recyclable applicator and more biodegradable packaging. -
Recycling
Make sure your Mascara is empty! Throw away the cap, rod and spoolie – these small pieces are not recyclable. Place the vial in your recycling bin. We've also partnered with Pact Collective to make sure Mascara 101's components get recycled.
Certifications
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Climate Neutral Certified
Since our launch, we have offset and will continue to offset our entire carbon footprint by investing in various carbon drawdown projects.
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Certified Plastic Negative
For every product we sell, we contribute a percentage towards vetted impact programs that remove more plastic waste from the environment than we create in our packaging and operations.
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Leaping Bunny Certified
We don't conduct or commission animal testing on any of our products or work with any other companies who do. Period!
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1% For The Planet
We donate 1% of all of our sales to various environmental non-profits working to reverse some of the most pressing climate change issues of our time.