Founding Story – Saie

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We Keep It C.L.E.A.N.

Get to know The Feel Good Five, our must-meet criteria for everything we do and create at Saie:

  • Conscious

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    From researching and choosing the most potent ingredients to vetting where and how they’re sourced, all of our formulations are developed with a conscious approach to people and planet.

  • Luxurious

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    Say it with us: clean beauty should never sacrifice texture and performance! In fact, our formulations rival that of conventional beauty as we deliver incredibly comfortable and innovative products that are designed to improve skin from the inside out. We work with the most distinguished labs in the world to create products made from ingredients that are as luxurious and high-quality as it gets.

  • Earth-minded

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    We believe clean, eco-conscious ingredients and formulas lose their impact if they’re packaged and shipped in materials that harm the environment. We’re partnered with a variety of climate non-profits. 

  • Award-winning

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    We seek out ingredients that are transformative, balancing, nourishing, and support long-term skin health. The result is groundbreaking (and award-winning!) formulas that look and feel great on skin.

  • New

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    We’re a new kind of makeup that’s built by big beauty experts and inspired by you. We look to our community to help shape every Saie product we launch so that we can make clean beauty better together.

Letter from the Founder

I started Saie because I was ready to see a new kind of beauty brand, one built on the simple idea of feeling good and doing good. Since its start, Saie has been super-powered by you, our community; when you “Saie” it, we create it. We’re on a mission to make beauty better with clean, award-winning products that are sustainable and conscious of the planet we share.

Thank you so much for joining me on this journey!

xo,
Laney
Founder and CEO