Mascara 101
Thick, Bold, Lifted Lashes.
The perfect pick-me-up for long, lifted lashes. This thick, buildable formula multitasks and outlasts from root to tip. Formulated to strengthen and condition with rich nutrients.
Best Clean Mascara as part of HelloGiggles Beauty Crush Awards, Women's Health Beauty Awards and PopSugar's Conscious Beauty Awards
Cruelty-Free and Gluten-Free
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Conditioning
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Moisturizing
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Strengthening
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What it's good for
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ConditioningOrganic Beeswax & Carnauba Wax
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MoisturizingShea Butter
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StrengtheningHydra-Mineral Complex & Arginine Amino Acid
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Lengthening
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How to use
- Place the wand on the base of upper lashes, then wiggle upward.
- Use small bristles at the tip for small lashes on outer corners and bottom lashes.
- One coat for a natural, lengthened look. Two to three coats for extra thickening and impact.
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What It Is
Right now, our Mascara 101 vial is made of virgin plastic.

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Why we chose it
While we don't like using virgin plastic, we haven't yet found an alternative for our mascara vial. We're working towards a tube with a recyclable applicator and more biodegradable packaging. -
Recycling
Make sure your mascara tube is empty! Trim off the spoolie and throw in the trash—this piece is not yet recyclable. Place the vial, cap and rod in your home recycling bin. Because Mascara 101's components are small, we can't guarantee they will make it to the recycling stream. We've partnered with Pact Collective to make sure your hard-to-recycle items get recycled. Head to to our recycling page to get started. All of our secondary cartons are made from 100% post-consumer waste and FSC-certified paper. Simply toss them in your home recycling bin and you’re good to go.
Certifications
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Climate Neutral Certified
Since our launch, we have offset and will continue to offset our entire carbon footprint by investing in various carbon drawdown projects.
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Certified Plastic Negative
For every product we sell, we contribute a percentage towards vetted impact programs that remove more plastic waste from the environment than we create in our packaging and operations.
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Leaping Bunny Certified
We don't conduct or commission animal testing on any of our products or work with any other companies who do. Period!
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1% For The Planet
We donate 1% of all of our sales to various environmental non-profits working to reverse some of the most pressing climate change issues of our time.