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Mascara 101

Thick, Bold, Lifted Lashes.

The perfect pick-me-up for long, lifted lashes. This thick, buildable formula multitasks and outlasts from root to tip. Formulated to strengthen and condition with rich nutrients. 100% natural or naturally derived ingredients.

Best Clean Mascara as part of HelloGiggles Beauty Crush Awards, Women's Health Beauty Awards and PopSugar's Conscious Beauty Awards


Cruelty-Free and Gluten-Free

Plays Nicely With

  • Details

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    • Lengthens and lifts
    • Strengthens and conditions
    • Leaves lashes flexible
  • How to use

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    1. Place the wand on the base of upper lashes, then wiggle upward.
    2. Use small bristles at the tip for small lashes on outer corners and bottom lashes.
    3. One coat for a natural, lengthened look. Two to three coats for extra thickening and impact.
  • How to recycle

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    WHAT IT IS

    Right now, our Mascara 101 vial is made of virgin plastic.

    WHY WE CHOSE IT

    While we don't like using virgin plastic, we haven't yet found an alternative for our mascara vial. We're working towards a tube with a recyclable applicator and more biodegradable packaging.

    HOW TO RECYCLE

    Make sure your Mascara is empty! Trim off the spoolie and throw in the trash– this small piece is not recyclable. Place the cap, vial, and rod in your recycling bin and you're good to go.
  • Fragrance-Free
  • Cruelty-Free
  • Paraben-Free

Ingredients List - Mascara 101

Beeswax (Cera Alba) Water (aqua) Iron Oxides (CI 77499) Shea Butter Polyglyceryl-6 Distearate Dimer Dilinoleyl and Dimer Dilinoleate Glycerin Copernicia Cerifera (Carnauba) Wax Polyglyceryl-10 Myristate Agropyron Repens Root Extract Arginine Leuconostoc (Radish Root) Ferment Filtrate Zea Mays (Corn) Starch Glyceryl Caprylate Xanthan Gum Cetyl Alcohol Phenethyl Alcohol Potassium Sorbate Sodium Benzoate

Beeswax allows Mascara 101 to coat, lengthen, and stiffen but not harden the eyelashes. Provides a moldable, malleable component to the mascara to allow for shaping and holding of the eyelashes while also providing flexibility. Sustainably sourced.

What we won't include

  • Butylated Hydroxyanisole (BHA)
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  • Chemical Sunscreens
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  • Mineral Oil, Petrolatum, Paraffin, Polybutene, and Hydrogenated Polyisobutene
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  • GMO's
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  • Parabens
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  • Phthalates
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  • Sulfates
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  • Synthetic fragrance or flavor
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  • Talc
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