Meet our Creative Director – Saie

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Meet our Creative Director

If Geri Hirsch’s name rings a bell to you, it’s probably because she was one of the first to break into the blogging scene with her widely adored blog, Because I’m Addicted. For fifteen years Geri has worked with various lifestyle & beauty brands through her blog, and now she joins the Saie team as our Creative Director! In addition to her work on the blog, she also owns the cutest coffee shop called Neighborhood alongside her husband in Los Angeles. We are so excited to have Geri’s dynamic personality and expertise on our team, and we sat down with her to learn a little bit more about her day to day…



Describe your job at Saie in three words. Ready, Go!


An absolute dream.


What does it mean to you to "Have It All"?


Living without compromise or comparison.


What's your favorite time of Day? Why?


I love our time together as a family either before the day starts or before the day ends. It's a few fleeting moments when we aren't concerned about being anywhere but the present.


Do you have a go-to beauty look? Walk us through it


This is the routine I look to everyday and can’t live without! 

concealing under my eyes/any imperfections

a swipe of bronzer kissed with a dash of blush

coating my lashes

filling in my brows

topping my cheeks with a glow

smudging on a little lip


    What's your guilty pleasure?


    A big glass of red wine.


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