CLASS:
BOY MAKEUP 101
LOOK:
NO-MAKEUP, MAKEUP LOOK FOR GUYS
1
PREP + BASE
Your makeup starts with skin prep. After applying skincare, take ~30 seconds to massage it in with your fingertips or a gua sha—
using light, upward and outward strokes to boost circulation, depuff, and help products absorb so makeup melts in seamlessly.
SLIP TINT™ TINTED MOISTURIZER + THE BIG BRUSH
Apply 1-2 pumps using your fingertips to help melt into the skin.
Use a clean brush to buff off and absorb excess product.
Avoid using a lot of product near and in facial hair.
Stop at natural hair growth line and avoid going on top of the hair.
PRO TIP:
SHAIN’S RULE: IF THERE IS MORE SKINCARE
THAN PIGMENT USE YOUR FINGERS TO APPLY.
START WITH 1 PUMP FOR OILY SKIN, 2 PUMPS
FOR DRY SKIN.
SLIP TINT™ CONCEALER + THE DOUBLE BRUSH
Technique: Brush priming (see game-changing tips section) for all areas.
Under Eyes: Apply a small amount to hydrated under eyes using the
smaller end of the brush in a windshield wiper motion under the eye.
If you need to build more coverage gently tap the brush to build.
Blemishes: Spot concealing should be done in thin buildable layers.
Let each layer set before applying another.
Redness: Using the larger end of the brush and a stamping motion,
build again in layers.
PRO TIP:
AVOID APPLYING DIRECTLY TO BLEMISHES
USING THE APPLICATOR, INSTEAD USE BRUSH
PRIMING. THIS AVOIDS INTRODUCING BACTERIA
INTO THE TUBE OR ONTO YOUR FACE.
SLIP TINT™ POWDER + ALL-OVER POWDER BRUSH
To blur, set, and reduce shine for 8 hours, swirl and tap on all over your
complexion, including the under eyes.
PRO TIP:
SET YOUR BASE BEFORE YOU ADD BLUSH
AND BRONZER.
2
CHEEKS
DEW BRONZE™ + THE BASE BRUSH
For placement, think of the shape of a 3 or E—hugging bronzer
around hairline, cheekbone, and jawline.
For a sun-kissed look, apply on the high planes where the sun
naturally hits you.
PRO TIP:
BRON-TOUR (BRONZE + CONTOUR): SHIFT
THE PLACEMENT A BIT LOWER TO CARVE
OUT THE FACE.
PRO TIP:
DEW BLUSH™ + THE BASE BRUSH
Sunburnt blush placement: In the shape of a “W”, go up the
cheekbones and across the nose.
Boy blush: Upside down triangle in the center of the cheek,
slightly towards the front of the face.
MIX CITYSET™ SETTING SPRAY INTO DEW
BLUSH™ ON THE BACK OF YOUR HAND BEFORE
PRIMING YOUR BASE BRUSH—THIS MAKES IT
LAST LONGER.
SHAIN’S SUGGESTED SHADES OF DEW BLUSH™:
LIGHT/MED - SPICY
TAN/DEEP - DREAMY
3
EYES
SKIP THE MASCARA AND INSTEAD, USE A LASH CURLER TO LIFT AND OPEN UP THE EYES.
CLASS:
LOOK:
4
5
BOY MAKEUP 101
NO-MAKEUP, MAKEUP LOOK FOR GUYS
LIPS
LIP LINER 101
Lightly define lips in small etching motions on the natural lip line.
Use the side edge of the pencil to shade in, instead of the
precise pinpoint tip.
SET
CITYSET™ SETTING SPRAY
Mist 5–8 inches away from the face in a “T” + “X” shape.
Refresh throughout day.
PRO TIP:
START AT CUPID’S BOW & UPPER CORNERS
LIGHT PRESSURE → EASY TO BUILD
USE BACK OF THE PENCIL TO BLEND AND
DIFFUSE OUTLINE OF LIPS.
SHAIN’S SUGGESTED LIP LINER 101 SHADES:
LIGHT/MED - WINK, FOX
TAN - FLIRT
DEEP - COY
PRO TIP:
START AT CUPID’S BOW & UPPER CORNERS
LIGHT PRESSURE → EASY TO BUILD
USE BACK OF THE PENCIL TO BLEND AND
DIFFUSE OUTLINE OF LIPS.
SHAIN’S SUGGESTED LIP LINER 101 SHADES:
LIGHT/MED - WINK, FOX
TAN - FLIRT
DEEP - COY
3
GAME-CHANGING TIPS
Small tweaks that have a big impact and can completely elevate your look.
BRUSH PRIMING TECHNIQUE
This is the easiest way to make your makeup look professionally applied as someone who’s not an expert.
Ideal for beginners or when working with products and shades that have brighter pigment.
Apply product to the back of your hand and work evenly into the bristles of your brush prior to applying
it to skin. This creates a controlled, even, and seamless application and avoids over-applying product.
TAP + PRESS TECHNIQUE
A seamless blending method to avoid disturbing underlying layers, ensuring a smooth and seamless
blend every time.
After priming your brush, apply product to skin using gentle tapping and pressing motions
(instead of dragging).
PRESS + ROLL
For the best powder application, gently press and roll the edges of The Fluffy Brush or The All-Over Powder
Brush over areas you want to eliminate shine—like the T-zone, around the nose, and over blemishes. Do not
aggressively sweep or buff the brush.
LESS IS MORE
Applying too much product can cake on the face and exaggerate fine lines by sitting on top of the skin.
Layer gradually in thin layers, adding coverage or pigment only where needed.
Use a clean buffing brush such as The Base Brush to absorb and buff off any excess product.
SLIP TINT™ TINTED MOISTURIZER
SLIP TINT™ CONCEALER
SLIP TINT™ SETTING POWDER
DEW BRONZE™
COVERAGE
FINISH
FORMULA
PURPOSE
FINISH
FORMULA
PURPOSE
SHEER-LIGHT
DEWY-RADIANT
LIGHTWEIGHT CREAM
3-IN-1 = SKINCARE +
MAKEUP + SPF 35
DEWY-RADIANT
LIGHTWEIGHT CREAM
3-IN-1 = SKINCARE +
MAKEUP + SPF 35
COVERAGE
FINISH
FORMULA
PURPOSE
FINISH
FORMULA
PURPOSE
MEDIUM
NATURAL-RADIANT
LIGHTWEIGHT CREAM
CONCEAL, HYDRATE, AND
SOOTHE FOR UP TO 12 HOURS
NATURAL-RADIANT
LIGHTWEIGHT CREAM
CONCEAL, HYDRATE, AND
SOOTHE FOR UP TO 12 HOURS
COVERAGE
FINISH
FORMULA
PURPOSE
FINISH
FORMULA
PURPOSE
SHEER (TRANSLUCENT)
NATURAL-RADIANT,
UNDETECTABLE FINISH
BAKED (POWDER)
BRIGHTEN, BLUR & SET
FOR UP TO 8 HOURS
NATURAL-RADIANT,
UNDETECTABLE FINISH
BAKED (POWDER)
BRIGHTEN, BLUR & SET
FOR UP TO 8 HOURS
COVERAGE
FINISH
FORMULA
PURPOSE
FINISH
FORMULA
PURPOSE
LIGHT TO MEDIUM
NATURAL-BLURRED
LIQUID-CREAM
SCULPTED BRONZE
NATURAL-BLURRED
LIQUID-CREAM
SCULPTED BRONZE
ONE
VERY LIGHT–
PINK
VERY LIGHT–
PINK
TWO
VERY LIGHT–
PEACH
VERY LIGHT–
PEACH
THREE
LIGHT TO MEDIUM
–PEACH
LIGHT TO MEDIUM
–PEACH
THREE + HALF
LIGHT TO MEDIUM
–GOLDEN
LIGHT TO MEDIUM
–GOLDEN
FOUR
LIGHT TO MEDIUM
–NEUTRAL-RED
LIGHT TO MEDIUM
–NEUTRAL-RED
FOUR + HALF
MEDIUM–GOLDEN
MEDIUM–GOLDEN
FIVE
MEDIUM–PEACH
MEDIUM–PEACH
FIVE + HALF
MEDIUM–
NEUTRA-RED
MEDIUM–
NEUTRA-RED
SIX
MEDIUM TO
TAN–GOLDEN
MEDIUM TO
TAN–GOLDEN
SEVEN
MEDIUM TO
TAN–OLIVE
MEDIUM TO
TAN–OLIVE
EIGHT
DEEP–PEACH
DEEP–PEACH
NINE
DEEP–RED
DEEP–RED
NINE + HALF
RICH–RED
RICH–RED
TEN
RICH–NEUTRAL
RICH–NEUTRAL
1
VERY LIGHT–NEUTRAL
VERY LIGHT–NEUTRAL
2
VERY LIGHT–PEACH
VERY LIGHT–PEACH
3
VERY LIGHT–COOL
VERY LIGHT–COOL
4
LIGHT–WARM
LIGHT–WARM
5
LIGHT–PEACH
LIGHT–PEACH
6
LIGHT–NEUTRAL
LIGHT–NEUTRAL
7
LIGHT TO MEDIUM–
GOLDEN-OLIVE
LIGHT TO MEDIUM–
GOLDEN-OLIVE
8
LIGHT TO MEDIUM–
WARM
LIGHT TO MEDIUM–
WARM
9
LIGHT TO MEDIUM–
NEUTRAL
LIGHT TO MEDIUM–
NEUTRAL
10
MEDIUM–NEUTRAL
MEDIUM–NEUTRAL
11
MEDIUM–GOLDEN
MEDIUM–GOLDEN
12
MEDIUM–GOLDEN
MEDIUM–GOLDEN
13
MEDIUM TO MEDIUM
/ TAN–NEUTRAL
MEDIUM TO MEDIUM
/ TAN–NEUTRAL
13
MEDIUM TO MEDIUM
/ TAN–NEUTRAL
MEDIUM TO MEDIUM
/ TAN–NEUTRAL
14
MEDIUM TO MEDIUM
/ TAN–GOLDEN
MEDIUM TO MEDIUM
/ TAN–GOLDEN
15
MEDIUM TO MEDIUM
/ TAN–OLIVE
MEDIUM TO MEDIUM
/ TAN–OLIVE
16
MEDIUM / TAN –
GOLDEN
MEDIUM / TAN –
GOLDEN
17
MEDIUM / TAN–
PEACH
MEDIUM / TAN–
PEACH
18
MEDIUM / TAN TO
DEEP–OLIVE
MEDIUM / TAN TO
DEEP–OLIVE
19
DEEP–NEUTRAL
DEEP–NEUTRAL
20
DEEP–COOL
DEEP–COOL
21
DEEP–WARM
DEEP–WARM
22
RICH–COOL
RICH–COOL
23
RICH–WARM
RICH–WARM
24
RICH–NEUTRAL
RICH–NEUTRAL
25
RICH–COOL
RICH–COOL
TRANSLUCENT 1
VERY LIGHT TO LIGHT
VERY LIGHT TO LIGHT
TRANSLUCENT 1
VERY LIGHT TO LIGHT
VERY LIGHT TO LIGHT
TRANSLUCENT 2
LIGHT TO MEDIUM
LIGHT TO MEDIUM
TRANSLUCENT 2
LIGHT TO MEDIUM
LIGHT TO MEDIUM
TRANSLUCENT 3
MEDIUM TO TAN
MEDIUM TO TAN
TRANSLUCENT 3
MEDIUM TO TAN
MEDIUM TO TAN
TRANSLUCENT 4
TAN TO DEEP
TAN TO DEEP
TRANSLUCENT 4
TAN TO DEEP
TAN TO DEEP
TRANSLUCENT 5
DEEP TO RICH
DEEP TO RICH
SAND
FAIR TO LIGHT - NEUTRAL WARM
FAIR TO LIGHT - NEUTRAL WARM
SAND
FAIR TO LIGHT -
NEUTRAL WARM
FAIR TO LIGHT -
NEUTRAL WARM
SALT
FAIR TO LIGHT -
COOL
FAIR TO LIGHT -
COOL
SPRITZ
LIGHT MED TO TAN - NEUTRAL
LIGHT MED TO TAN - NEUTRAL
SPRITZ
LIGHT MED TO TAN -
NEUTRAL
LIGHT MED TO TAN -
NEUTRAL
SWIM
LIGHT MED TO TAN -
WARM
LIGHT MED TO TAN -
WARM
SWIM
LIGHT MED TO TAN -
WARM
LIGHT MED TO TAN -
WARM
SPRITZ
LIGHT MED TO TAN - NEUTRAL
LIGHT MED TO TAN - NEUTRAL
SAIL
DEEP TO RICH - NEUTRAL
DEEP TO RICH - NEUTRAL
BOY MAKEUP 101
CLASS:
NO-MAKEUP, MAKEUP LOOK FOR GUYS
LOOK:
COMPLEXION + SUPERSUEDE™
Use this chart to pair complexion and SuperSuede™ Baked Bronzer shades.