2-Minute Makeup Kit
Feathered, Glowy, Groomed, Polished.
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Brightening & Hydrating
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Nourishing & Conditioning
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Smoothing & Soothing
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Mascara 101 Details Close
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Liquid Lip Balm Details Close
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Brow Butter - Details Close
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Glowy Super Gel - Details Close
Our Packaging

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What It Is
Mascara 101
Right now, our Mascara 101 vial is made of virgin plastic.Liquid Lip Balm
This tube is 100% PCR (post consumer recyled resin)Brow Butter
Our cap and vial are made of 40% PCR (Post Consumer Resin)Glowy Super Gel
Glass bottle with removable inner pouch. -
Why we chose it
Mascara 101
While we don't like using virgin plastic, we haven't yet found an alternative for our mascara vial. We're working towards a tube with a recyclable applicator and more biodegradable packaging.Liquid Lip Balm
Post Consumer Resin, also known as PCR, is plastic that's been repurposed for use again. Using PCR helps to reduce the amount of new plastic packaging. We chose PE (Polyethelyne) PCR for Dew Balm because it's a plyable yet durable material. The action of using PCR drives the demand of the material, which in turn increases the overall use of PCR across different industries.Brow Butter
Post Consumer Resin, also known as PCR, is plastic that's been repurposed for use again. Using PCR helps to reduce the amount of new plastic packaging. Using PCR drives the demand of the material, which in turn increases the overall use of PCR across different industries. Right now, our spoolie isn't recyclable as it's made of a different material, but we're working towards a more sustainalbe option for the future.Glowy Super Gel
Once your Glowy Super Gel is empty, twist off the plastic pump and remove the inner pouch. Recycle the glass bottle at home and the plastic pump and pouch through our partnership with Pact Collective. -
Recycling
Mascara 101
Make sure your mascara tube is empty! Trim off the spoolie and throw in the trash—this piece is not yet recyclable. Place the vial, cap and rod in your home recycling bin. Because Mascara 101's components are small, we can't guarantee they will make it to the recycling stream. We've partnered with Pact Collective to make sure your hard-to-recycle items get recycled. Head to to our recycling page to get started. All of our secondary cartons are made from 100% post-consumer waste and FSC-certified paper. Simply toss them in your home recycling bin and you’re good to go.Liquid Lip Balm
Simply trim the end of your Liquid Lip Balm and give it a clean out before placing it in your home recycling bin as dirty packaging doesn't always get recycled.Brow Butter
While Brow Butter's components are made of recyclable materials, individual components under two inches do not typically make it through the curbside recycling stream. Once you have five Saie empties, you can recycle them via Pact Collective.Glowy Super Gel
Glass is always our first option as it's guaranteed to get recycled, however, to ensure you get every last drop of Glowy Super Gel, we had to incorporate an airless pouch. While the pouch is only recyclabe via Pact, our glass bottle and pump can be easily recycled at home.
Certifications
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Climate Neutral Certified
Since our launch, we have offset and will continue to offset our entire carbon footprint by investing in various carbon drawdown projects.
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Certified Plastic Negative
For every product we sell, we contribute a percentage towards vetted impact programs that remove more plastic waste from the environment than we create in our packaging and operations.
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Leaping Bunny Certified
We don't conduct or commission animal testing on any of our products or work with any other companies who do. Period!
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1% For The Planet
We donate 1% of all of our sales to various environmental non-profits working to reverse some of the most pressing climate change issues of our time.