We are a team of handpicked beauty experts who have decades of industry-wide experience spanning from product development to performance.
Our team comes with over 60 years of experience in beauty, sustainability and product development, and we're going clean. As experts in the industry we've seen just how far we have to go for high performing clean beauty. Meet the team who's going to take us there.
SARAH TALLMAN (HEAD OF PRODUCT DEVELOPMENT)
Sarah started out in product development over 20 years ago and has worked with some of the biggest names in the beauty industry across skincare, makeup and fragrance. Sarah was loading up her car to move to LA when Laney called to bring her on to the team. Sarah was already on a personal journey towards clean after being diagnosed with Breast Cancer, with her expertise in product formulation and connections to the top labs in the world, she’s at the forefront of clean beauty innovation.
Her approach to product development is to look at it from a skincare perspective first, designing formulas to feel luxurious on your skin, without the toxic ingredients.
“Truly clean product development is really hard and it’s not the way the big labs are used to working. It’s a time consuming and complicated process but it’s so worth it.”
GERI HIRSCH (CREATIVE DIRECTOR)
Geri has been extensively living and talking about wellness and beauty most of her adult life. She’s spent the last 15 years immersed in the beauty blogging world and since her journey to motherhood she’s tapped more specifically into clean beauty.
Geri was busy running her startup, LEAFtv when she met Laney who was looking for content creators. Geri has a knack for building community with her personal YouTube channel and website which have amassed her industry clout and a cult following. Geri joins the team as Creative Director working on anything and everything from content creation and social media channels to influencer activations and partnerships.
“Clean makeup has been missing what I love about beauty in general: that ‘je ne sais quoi’ feeling. Where was the fun?! The sexiness?! The empowerment?! The elevation?! The CHIC packaging?!”
TINA GU (FINANCE)
Tina started her career in management consulting and investment banking eventually finding her place in the product and brand management world. She’s worked in global marketing, strategy and new business development for some of the biggest beauty companies in the industry.
Drawn to Laney’s sharp business sense, creative vision and her no-nonsense approach to building a business, she knew this would be a perfect match. After exploring the gaming world in San Francisco, Tina is returning to beauty to use her experience in insights and analytics to help Laney execute on her creative vision.
“Saie has brought together the best industry experts with the singular vision of creating the coolest clean beauty brand.”
Erin Starkweather (Marketing and Events)
Erin has always been passionate about wellness, and channels that into her love for natural beauty. A design enthusiast, she believes clean beauty products should be just as chic as their conventional counterparts. Erin joined team Saie to spearhead brand marketing, working on everything from events, to social media and influencer relations.
“Saie is exactly what I look for when shopping beauty. It’s what I want to have on display in my medicine cabinet, which is why I jumped at the chance to join the team. I really believe that clean beauty should appeal to the customer not only because it’s clean and non toxic, but also because it’s high performing and well branded. Bringing clean beauty to as many people as possible is the goal and Saie is the perfect medium.”
“It was important to me that being clean and being sustainable were priorities in their personal lives. It’s hard to formulate clean beauty and it is hard to be sustainable, the only way to do it is if you are passionate about it.”